Privacy Policy
Inference Chain is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect your personal data when you visit our website, use our services, or interact with us.
Effective 22 May 2026 · Last updated 2 October 2026
This Privacy Policy is written in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
1. Who We Are
Inference Chain is a UK based RELEX Solutions implementation partner. We deliver enterprise supply chain transformation projects across demand planning, inventory and replenishment, manufacturing planning, and space and assortment — combining specialist RELEX delivery expertise with proprietary AI accelerators to compress implementation timelines.
For the purposes of data protection law, Inference Chain is the “data controller” responsible for your personal data.
If you have any questions regarding this Privacy Policy or your personal data, you can contact us at:
- Email: valentin@inference-chain.com
- Website: https://inference-chain.com/
- Registered Address: Independence House, Queen Street, Worcester, Worcestershire, England, WR1 2PL
- Registered Company Number: 17101336
2. The Information We Collect
We may collect and process the following types of personal data:
Information You Provide Directly
This may include:
- Name
- Email address
- Phone number
- Company name
- Job title
- Billing information
- Information submitted through forms, enquiries, scoping conversations, or support requests
- Communications you send to us
Information Collected Automatically
When you use our website, we may automatically collect:
- IP address
- Browser type and version
- Device information
- Operating system
- Referral source
- Pages viewed
- Session duration
- Usage and interaction data
Cookies and Tracking Technologies
We may use cookies, analytics tools, and similar technologies to:
- Ensure website functionality
- Improve website performance
- Understand website usage
- Analyse visitor behaviour
- Enhance security
Website Visitor Identification
Where you have accepted non-essential cookies, we use a third-party service (RB2B) to identify visitors to our website, so we can understand which businesses are interested in our services. What is identified depends on where you are visiting from:
- All visitors, including those in the UK, EU and wider EMEA: we identify the organisation associated with the visit — typically company name, website, industry, employee numbers and revenue band. We do not identify you as a named individual
- Visitors in the United States only: RB2B may additionally identify the individual visitor, including name and professional contact details
- In both cases a session identifier is used to group the pages viewed during a single visit
- None of this runs unless you accept non-essential cookies, and none of it runs if you decline
- You can withdraw your consent at any time by clearing this site's cookies and site data in your browser, or by contacting us
- Data collected this way is processed by RB2B and its data partners on our behalf, and is used only to inform our own business development
3. How We Use Your Information
We may use your personal data to:
- Provide and manage our RELEX implementation and advisory services
- Respond to enquiries and support requests
- Manage client relationships across the project lifecycle
- Improve our website and services
- Maintain website security and prevent fraud
- Send service related communications
- Send marketing communications where lawful
- Comply with legal and regulatory obligations
- Monitor and improve delivery performance
4. Lawful Bases for Processing
We process personal data under one or more of the following lawful bases:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Legitimate interests, including improving and securing our services
- Establishing, exercising, or defending legal claims
5. Client Data and Implementation Projects
Where our services involve handling client data as part of a RELEX implementation, advisory engagement, or use of our proprietary AI accelerators:
- We process data only for the purposes of delivering the agreed services and the engagement set out in the relevant statement of work
- We do not use client data to train any public or third party AI models, and we do not use it to train our own internal models unless explicitly agreed in writing
- We implement technical and organisational safeguards to protect client information
- Access to client data is restricted to authorised personnel working on the relevant engagement
- Data handling responsibilities between us, the client, and RELEX Solutions are defined in the applicable contract and, where relevant, a data processing agreement
6. Sharing Your Information
We do not sell your personal data.
We may share information with trusted third parties including:
- RELEX Solutions, where required to deliver the implementation
- Cloud hosting providers
- Infrastructure and security providers
- Analytics providers
- Website visitor identification providers (RB2B and its data partners), where you have accepted non-essential cookies
- CRM and communication platforms
- Email delivery providers (Resend), which deliver messages sent through our website contact form to our team
- Professional advisers
- Payment processors
- Regulatory authorities where required by law
7. International Data Transfers
Where personal data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place, including:
- UK International Data Transfer Agreements
- Adequacy regulations
- Standard contractual clauses
- Equivalent lawful transfer mechanisms
8. Data Retention
We retain personal data only for as long as necessary to:
- Provide our services
- Meet legal and regulatory obligations
- Resolve disputes
- Enforce agreements
- Maintain security and operational records
9. Your Rights
Under UK GDPR, you may have the following rights:
- Right of access
- Right to rectification
- Right to erasure
- Right to restrict processing
- Right to data portability
- Right to object
- Right to withdraw consent
- Rights relating to automated decision making
10. Security
We implement appropriate technical and organisational security measures designed to protect personal data against:
- Unauthorised access
- Loss
- Misuse
- Disclosure
- Alteration
- Destruction
11. Third Party Websites
Our website may contain links to third party websites or services. We are not responsible for the privacy practices or content of external websites.
We encourage users to review the privacy policies of any third party websites they visit.
12. Marketing Communications
Where permitted by law, we may send you information about our services, updates, or insights relevant to RELEX and supply chain transformation.
You can opt out of marketing communications at any time by:
- Clicking the unsubscribe link in emails
- Contacting us directly
13. Children’s Privacy
Our services are not directed toward individuals under the age of 18, and we do not knowingly collect personal data from children.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, regulatory, or operational changes.
Any updates will be published on this page with a revised effective date.
To exercise your rights, contact us at valentin@inference-chain.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
No internet transmission or storage system can be guaranteed to be completely secure.
15. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact Inference Chain at valentin@inference-chain.com.
Independence House, Queen Street, Worcester, Worcestershire, England, WR1 2PL